The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review: An Abstract

Maria Petrescu, Haya Ajjan, Dana Harrison

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages333-334
Number of pages2
DOIs
StatePublished - 2023
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • AI-based deception detection
  • Deceptive communication
  • Fake reviews
  • Persuasion knowledge model
  • Sinister attribution error

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