@article{659217ec12cc4fd39b21f025f7a51e8b,
title = "The state of marketing analytics in research and practice",
keywords = "Big data, Marketing analytics, Marketing metrics",
author = "Dawn Iacobucci and Maria Petrescu and Anjala Krishen and Michael Bendixen",
note = "Publisher Copyright: {\textcopyright} 2019, Springer Nature Limited.",
year = "2019",
month = sep,
day = "1",
doi = "10.1057/s41270-019-00059-2",
language = "English",
volume = "7",
pages = "152--181",
journal = "Journal of Marketing Analytics",
issn = "2050-3326",
number = "3",
}