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The symphony of service: How consumers evaluate multi-stakeholder travel contexts

  • Mihai Orzan
  • , Anjala S. Krishen
  • , Maria Petrescu
  • , John Gironda
  • , Michael T. Lee
  • , Robyn L. Raschke
  • Academy of Economic Sciences
  • Lee Business School
  • Embry-Riddle Aeronautical University
  • Nova Southeastern University
  • Université de Nice Sophia Antipolis

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number104838
JournalJournal of Retailing and Consumer Services
Volume92
DOIs
StatePublished - Jun 2026
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumer heuristics
  • Mixed methods
  • Multivariate analysis
  • Service quality
  • cue diagnosticity

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