The use of generative AI in research: a production management case study from the aviation industry

R. O. Walton, D. V. Watkins

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Marketing Analytics
DOIs
StateAccepted/In press - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management
  • Statistics, Probability and Uncertainty
  • Marketing

Keywords

  • Additive Manufacturing
  • Aviation
  • ChatGPT
  • Generative Artificial Intelligence

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