The world of analytics: Interdisciplinary, inclusive, insightful, and influential

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1-4
Number of pages	4
Journal	Journal of Marketing Analytics
Volume	5
Issue number	1
DOIs	https://doi.org/10.1057/s41270-017-0016-4
State	Published - Mar 1 2017
Externally published	Yes

ASJC Scopus Subject Areas

@article{e1842fe49e97440091eddc2981941b47,

title = "The world of analytics: Interdisciplinary, inclusive, insightful, and influential",

author = "Krishen, {Anjala S.} and Maria Petrescu",

year = "2017",

month = mar,

day = "1",

doi = "10.1057/s41270-017-0016-4",

language = "English",

volume = "5",

pages = "1--4",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

number = "1",

}

TY - JOUR

T1 - The world of analytics

T2 - Interdisciplinary, inclusive, insightful, and influential

AU - Krishen, Anjala S.

AU - Petrescu, Maria

PY - 2017/3/1

Y1 - 2017/3/1

UR - http://www.scopus.com/inward/record.url?scp=85031281981&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85031281981&partnerID=8YFLogxK

U2 - 10.1057/s41270-017-0016-4

DO - 10.1057/s41270-017-0016-4

M3 - Editorial

AN - SCOPUS:85031281981

SN - 2050-3326

VL - 5

SP - 1

EP - 4

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 1

ER -