Tweeting for change: social media narratives for sustainable service

Anjala S. Krishen, Jesse L. Barnes, Maria Petrescu, Shaheena Janjuha-Jivraj

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Research in Interactive Marketing
DOIs
StateAccepted/In press - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Climate change
  • Corporate social responsibility
  • Narratives
  • Public engagement
  • Semantic analysis
  • Twitter

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