Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract

Aidin Namin; Maria Petrescu; Marie Odile Richard

doi:10.1007/978-3-030-95346-1_146

Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract

Aidin Namin, Maria Petrescu, Marie Odile Richard

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	443-444
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-95346-1_146
State	Published - 2022
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Analytics
Cultural differences
Latent class analysis
Segmentation

Access to Document

10.1007/978-3-030-95346-1_146

Cite this

Namin, A., Petrescu, M., & Richard, M. O. (2022). Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 443-444). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-95346-1_146

Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract. / Namin, Aidin; Petrescu, Maria; Richard, Marie Odile.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 443-444 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Namin, A, Petrescu, M & Richard, MO 2022, Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 443-444. https://doi.org/10.1007/978-3-030-95346-1_146

Namin A, Petrescu M, Richard MO. Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2022. p. 443-444. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-95346-1_146

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author = "Aidin Namin and Maria Petrescu and Richard, {Marie Odile}",

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Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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