@conference{bc6ffe6e97c644bb86e50ba901e2f34a,
title = "Using Metaphors to Guide Interface Design: A Case Study of Tide.com Stain Detective and Users from India",
keywords = "website design, web design guidelines, India, Tide.com, usability",
author = "Shaikh, {A. Dawn} and Barbara Chaparro and Nelson, {W. Todd} and Anirudha Joshi",
year = "2005",
month = jul,
day = "25",
language = "American English",
note = "11th International Conference on Human-Computer Interaction (HCI) ; Conference date: 25-07-2005",
}