Abstract
We propose a new approach to create a single score metric to compare and rank the usability of website interfaces. The approach is based on the Analytic Hierarchy Process. We built the model and validated it using four usability studies, two of which are on a manufacturing firm website and the other two are on a service firm website. The results revealed a difference in domain between manufacturing and service. Still, this approach to creating a single score for usability is new in the literature for website evaluation and can help explain the ranking of website interfaces to non-experts. This is especially true for clients with the need to repeat website evaluations yearly or with clients who need a comparative analysis for their website against others in the same business. Future research is necessary to develop this approach further and validate it using a more comprehensive data set from an identical domain.
| Original language | American English |
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| State | Published - Sep 2008 |
| Externally published | Yes |
| Event | 52nd Annual Meeting of the Human Factors and Ergonomics Society - New York, NY Duration: Sep 1 2008 → … |
Conference
| Conference | 52nd Annual Meeting of the Human Factors and Ergonomics Society |
|---|---|
| Period | 9/1/08 → … |
Keywords
- usability studies
- website interface
- design
- scoring metric
- Analytic Hierarchy Process
Disciplines
- Graphics and Human Computer Interfaces
- Other Psychology