Viral advertising and the implications of social media

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing and Consumer Behavior
Subtitle of host publication	Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global
Pages	1248-1267
Number of pages	20
Volume	3-4
ISBN (Electronic)	9781466673588
ISBN (Print)	1466673575, 9781466673571
DOIs	https://doi.org/10.4018/978-1-4666-7357-1.ch061
State	Published - Dec 1 2014
Externally published	Yes

ASJC Scopus Subject Areas

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