Viral advertising and the implications of social media

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Integrating Social Media into Business Practice, Applications, Management, and Models
Publisher	IGI Global
Pages	78-97
Number of pages	20
ISBN (Electronic)	9781466661837
ISBN (Print)	1466661828, 9781466661820
DOIs	https://doi.org/10.4018/978-1-4666-6182-0.ch005
State	Published - Jun 30 2014
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Viral advertising and the implications of social media",

author = "Maria Petrescu",

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