| Original language | English |
|---|---|
| Pages (from-to) | 208-226 |
| Number of pages | 19 |
| Journal | Journal of Internet Commerce |
| Volume | 10 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 2011 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Human-Computer Interaction
- Management of Technology and Innovation
Keywords
- Buzz marketing
- Social media
- Viral advertising
- Viral marketing
- Word-of-mouse
- Word-of-mouth