Viral Marketing and Its Implications for E-Commerce

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)
Publisher	IGI Global
Pages	2200-2212
Number of pages	13
ISBN (Electronic)	9781466697881
ISBN (Print)	9781466697874
DOIs	https://doi.org/10.4018/978-1-4666-9787-4.ch158
State	Published - Jan 1 2016
Externally published	Yes

ASJC Scopus Subject Areas

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