Original language | English |
---|---|
Journal | Journal of Marketing Analytics |
Volume | 8 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1 2020 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Economics, Econometrics and Finance (miscellaneous)
- Strategy and Management
- Statistics, Probability and Uncertainty
- Marketing