What’s in a number? The interesting challenge of knowledge diffusion

Anjala S. Krishen, Maria Petrescu

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
JournalJournal of Marketing Analytics
Volume8
Issue number1
DOIs
StatePublished - Mar 1 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management
  • Statistics, Probability and Uncertainty
  • Marketing

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