What’s in a number? The interesting challenge of knowledge diffusion

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Journal	Journal of Marketing Analytics
Volume	8
Issue number	1
DOIs	https://doi.org/10.1057/s41270-020-00070-y
State	Published - Mar 1 2020
Externally published	Yes

ASJC Scopus Subject Areas

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title = "What{\textquoteright}s in a number? The interesting challenge of knowledge diffusion",

author = "Krishen, \{Anjala S.\} and Maria Petrescu",

year = "2020",

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AU - Petrescu, Maria

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